The advent of the internet created a more internationally unified and connected world, but there remain communities disconnected by oceans and land regardless of sharing common interests. Mixmag and Budweiser have teamed up to bring the digital communities of cities like Tokyo, Lagos, Paris, Johannesburg, and Ho Chi Minh together with BUDX.
BUDX will concentrate on highlighting music, art, technology, fashion and film from across a variety of emerging cities in the arts and music worlds. As it rolls down in each city, it will bring along various global headliners and also bring to the stage local talent who deserve the spotlight.
Alongside the BUDX events, Budweiser and Mixmag will start the signature Mixmag Lab show in a new site. The flagship series has been taking place in London, New York and LA for years now and has seen the likes of Carl Cox, Laurent Garnier, The Martinez Brothers, Annie Mac and Alison Wonderland all play iconic sets, sets that have gone down in Mixmag history.
With the BUDX Edition of this Lab (to be launched over the coming months), the live stream and celebration will accompany the standard BUDX spotlight so that fans from all over the world can also join in and experience the wonders of new and exciting territories.
BUDX intends to amplify the voices and stories of rising artists to capture new, energizing opportunities, encouraging all culture creators to rise up and show what they’re made of.
Keep your eyes peeled for more information coming soon!
This article was first published on Your EDM. Source: Mixmag & Budweiser Partner For New Global Music Initiative ‘BUDX’
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