This Year’s Grammy Gift Bag Is Stocked With Inclusive Swag… And Flamin’ Hot Chips

Distinctive Assets founder Lash Fary, a swag veteran who has curated the Grammy Awards gift bag for 22 years, said the Recording Academy needed this year’s offerings (talented to actors and presenters) to represent the present times.

What they’ll get is your Grammys’ most inclusive and varied gift bags to-date, “representing firms owned and run by people across race, ethnicity, sexual orientation, gender, age, individuals with disabilities and outside. ” It’therefore a gesture Fary stated his staff has been obviously shifting toward over the last five or so years since companies and brands have centered social obligation.

Though lots of the products and products inside come in BIPOC-led brands, many others come from companies which have made philanthropic responsibilities to pertinent causes. By way of example, within the bag recipients will find new Ruffles Flamin’ Hot BBQ potato chips. Ruffles proprietor Pepsico recently committed $400 million as part of a five-year strategy to advance and support Black communities.

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Fary declined to specify the value of the gift bags and could just say that the “actual worth is that individuals ’re elevating and shining a light on these varied brands. ” He would say that the value has been commensurate with past years and that close to 100 will be doled out to VIPs. (WWD reported that the totes are valued at greater than $5,000 every year ) And talking of shipping, to honor COVID-19 protocols and also stay contact at minimum, the bags will be delivered or mailed to show participants instead of traded in a bundle, as is standard.

Grammy Awards host Trevor Noah can be reflected in the bags by means of a Bonfire and Trevor Noah Foundation cooperation which has a T-shirt and tote bag collection. Featuring designs by South African musicians and now for sale by the Trevor Noah Foundation on, 100% of profits assist the Trevor Noah Foundation in the mission of bringing instruction to kids in South Africa.

With dozens of products comprised, it’therefore challenge to list them all, but highlights include: luxury tea staples in Cup of Téa tea firm based on Taylor Lindsay-Noel, a disabled Black entrepreneur who had been a world class gymnast in her teens before a life-altering accident; handmade bath and body products in luxury brand Hotsy Totsy Haus, a firm based on deaf single mother Christi Leonardi; pumpkin and peanut butter handmade dog snacks from Wags Cookies made by Emily Ainsworth, who struggles dysautonomia and chronic pain; and HGC Apparel’s “Respect Protect Love the Black Woman” scarf, that acts as a celebration of Black culture from founder Marcia Smith. In addition, PETA partnered with Save the Duck to get a high-tech, down-free vegan coating; Once Upon a Blume’s Change Maker Village, an anti-racist kids ’s publication whose sales service the NAACP; and Unis Brand’s 3D-printed sneakers that contain completely recycled materials like water bottles and refurbished linens.

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“Giving gifts is always a lovely item, even in the worst of all times,” Fary explains. “With all the coronavirus pandemic, systemic racism and the Black Lives Matter movement, there’s so much going on in the Earth, it’d be reckless of us to assemble a gift bag to get a global music event like the Grammys rather than admit what’s happening in the world. … From the outside looking in, it still looks to be an incredibly fun gift bag, then once you look closer, it’s heartwarming. ”

This article was originally printed by The Hollywood Reporter.

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